Butterscotch
Web Design
Working for Macdaddy, uP’n’@tOm was asked to design the ecommerce website for bespoke gifts & homewares retail store Butterscotch. We decided the best approach was to use a Flat Metro style layout and a muted colour palette to ensure the products stand out.View a selection of pages here.

Butterscotch

Web Design

Working for Macdaddy, uP’n’@tOm was asked to design the ecommerce website for bespoke gifts & homewares retail store Butterscotch. We decided the best approach was to use a Flat Metro style layout and a muted colour palette to ensure the products stand out.
View a selection of pages here.

Annex
Web Design
Working for Macdaddy, uP’n’@tOm was asked to design the website for boutique fashion label Annex. With an iconic bricks and mortar store in Bondi, we decided to mimic the style of the store fit-out by using muted colours and concrete textures.View a selection of pages here.

Annex

Web Design

Working for Macdaddy, uP’n’@tOm was asked to design the website for boutique fashion label Annex. With an iconic bricks and mortar store in Bondi, we decided to mimic the style of the store fit-out by using muted colours and concrete textures.
View a selection of pages here.

Beachsafe
IOS/Android - Smartphone App
Working for Macdaddy, uP’n’@tOm was asked to redesign the Smartphone app Beachsafe, for Surf Lifesaving Australia. Using a Flat Web Design style we wanted to ensure the new look enhanced the delivery of information and ultimately the user experience. The App utilises the benefit of GPS Technology to help find the beach nearest you. View a selection of screens here.

Beachsafe

IOS/Android - Smartphone App

Working for Macdaddy, uP’n’@tOm was asked to redesign the Smartphone app Beachsafe, for Surf Lifesaving Australia. Using a Flat Web Design style we wanted to ensure the new look enhanced the delivery of information and ultimately the user experience. The App utilises the benefit of GPS Technology to help find the beach nearest you.
View a selection of screens here.

Ansko’s Fine Health Foods

Web Design

Working for Macdaddy, uP’n’@tOm was asked to redesign the website for popular Australian ‘Fine Health Food’ company Ansko’s, famous for their Finnish style handmade muesli and use of only fresh local produce. With branding and packaging design already in place, it was important the web design follow this style but at the same time reflect the handmade nature of the product.
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Headspace Entertainment

Identity and Web Design

Working for Macdaddy, uP’n’@tOm was asked to create the Identity and Website for ‘Headspace Entertainment’. Comprised of Film & Television Producer Darren McFarlane and Radioshow host & Comedian Jo Stanley, the team are poised to take on the Entertainment Industry. We decided to give them each a unique palette in which to show off their respective skill-sets and services. White for Jo and black for Darren. Essentially two sites were built within the one. With the website almost ready to launch, you can take a sneak peek here.

Annie & Rose
Illustrated Identity
Working for Macdaddy, uP’n’@tOm was asked to create an Identity for the kids fashion label ‘Annie & Rose’. Discovering the business was inspired by the sponsorship of two young girls from Haiti, we decided an illustration in their likeness was the perfect solution.

Annie & Rose

Illustrated Identity

Working for Macdaddy, uP’n’@tOm was asked to create an Identity for the kids fashion label ‘Annie & Rose’. Discovering the business was inspired by the sponsorship of two young girls from Haiti, we decided an illustration in their likeness was the perfect solution.